22 Aug, 2007 by David
The YouTube InVideo Ads are semi-transparent overlays that appear in the bottom 20% of the video player. The rich media animations show up 15 seconds after the chosen content begins, with the overlay lasting up to 10 seconds. The overlays also have interactive functionality, allowing users to click through to an advertiser’s linked URL–or to launch a new player within the original window that will run a video ad and bring the user back to the content at any time).
MediaPost Publications - YouTube Launches InVideo Ad Platform - 08/22/2007
15 Aug, 2007 by David
Webcredible.co.uk gives us a yet another brief primer on split A/B testing– but in an easy to understand language (not that the concept itself isn’t ludicrously easy).
[Split A/B testing]
15 Aug, 2007 by David
I-Am-Bored presents some very funny examples of unfortunately placed ads.
[Unfortunately Placed Ads]
14 Aug, 2007 by David
We’ve gotten a few “tips” that YouTube has actually grown larger than Google in terms of page views according to Alexa.
This is, of course, complete fiction. And it shows just how useless Alexa has become as a method for measuring web traffic and reach. Comscore tells a much different (and more accurate) story - Google is nearing 100 billion monthly page views; YouTube sees around 16 billion.
Even newcomer Compete, which measures traffic in a similar way as Alexa, seems to be getting it right. Alexa needs an overhaul. It’s long since become less than useful.
[Alexa Says YouTube Is Now Bigger Than Google. Alexa Is Useless]
27 Jul, 2007 by Robert
Microsoft adCenter has opened up a new thread on the adCenter Blog that allows its faithful users the ability to post suggestions for future product upgrades. The full story can be viewed here. There are a few posts that are actually going into consideration for the next update but hopefully someone will ask for longer idle session times and browser back button integration.
Technorati Tags: MSN, SEM, Search Engines
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23 Jul, 2007 by David
I’ve been out of high school for only five years, but every so often I wonder what my old classmates are up to. What ever happened to that weird kid in shop class? Where did the captain of the football team end up? Is that cute girl from homeroom still single? Reunion.com is the latest site aimed at helping you answer these and other burning questions. As befits a newer site, it has more of a social-networking feel than the older sites in the space. It’s got a bunch of nifty tools (it can tell you who’s looking for you, for example), But its search results are less reliable than Classmates.com’s, and the older site offers many more ways to network. Reunion.com makes up for these shortcomings, however, with its cool Outlook toolbar.
Site of the Week: Reunion.com: Full Review - Review by PC Magazine
23 Jul, 2007 by David
Word about social network Hi5’s $20 million financing leaked earlier today. But that isn’t it for social networking funding news. We hear it from a good source, but without confirmation by the company, that Tagged has raised its own $15 million round, on a $102 million pre-money valuation.
We do not know who made the investment. This is Tagged’s third round of financing. They previously raised two rounds - $1.5 from angel investors in September 2005, and $7 million from Mayfield three months later.
[Big Money For Tagged, Too]
22 Jul, 2007 by David
50 Cent has sued Traffix Inc, an internet advertising firm, for a cool million for an online promotion which allegedly showed the world-famous rapper getting shot. 50 Cent filed court papers in New York and the BBC reports that the rapper felt targeted himself after viewers were encouraged to target him with a successful shot resulting in a cloud of red. Seven years ago, 50 Cent was shot nine times in a rap feud and, while the advertisement never uses the name 50 Cent or Curtis Jackson, his attorney claims that its pretty clearly supposed to be him. Peter Raymond, the attorney for 50 Cent, argues that Traffix used his clients likeness without his permission, suggesting he endorses the game and whats marketed with it.
Celebrity News - 50 Cent sues online advertising firm for $1 million
17 Jul, 2007 by David
Via Seobook.com
Google recently announced they are offering an ad free search service to small businesses for as little as $100 a year. They are also rumored to be working on creating a mobile search offering to search for ringtones, cell phone games, and other high margin cell phone services:
[Read:Google Ringtone Search Beta… the Utility of Search & the Value of Relationships vs Data : SEO Book.com]
